Derek Rickert is terminally online and built for this version of the simulation where algorithms shift overnight, platforms collapse, and attention spans are traded like meme coins. He thrives in the chaotic stretch between 0 and 1, where ideas get real, stakes get high, and growth can’t be faked. Chronically strategic, Derek helps brands find traction fast without falling back on cookie cutter playbooks.

His work cuts across industries including web3, AI, hospitality, tech, entertainment because borrowing tactics from one industry is the easiest way to get ahead in another; The key is translating noise into momentum and building systems that scale. No fluff. No borrowed frameworks. Just the right mix of creative intuition and repeatable mechanics.

Originally from a farm field, Derek took a covered wagon west to Los Angeles, learned how to make things move without asking permission, and now lives in Las Vegas. He splits time between brand architecture, growth loops, and mountain air. His approach is pragmatic, fast moving, and a few steps ahead.

Derek Rickert