Derek Rickert is terminally online and built for this version of the simulation where algorithms shift overnight, platforms collapse mid campaign, and attention spans are traded like meme coins. He thrives in the chaotic stretch between 0 and 1, where ideas get real, stakes get high, and growth can’t be faked. Chronically strategic with a bias toward doing over theorizing, Derek helps brands find traction fast without falling back on cookie cutter playbooks.

His work cuts across industries including web3, hospitality, tech, entertainment and more because novelty sharpens instincts and cross pollination kills lazy thinking. He’s been dropped into early stage ventures, late stage pivots, and everything in between, translating noise into momentum and building systems that scale without turning stale. No fluff. No borrowed frameworks. Just the right mix of creative intuition and repeatable mechanics.

Originally from a farm field, Derek took a covered wagon west to Los Angeles to chase music, learned how to make things move without asking permission, and now lives in Las Vegas. He splits time between brand architecture, growth loops, and mountain air. His approach is pragmatic, fast moving, and usually a few steps ahead.

Derek Rickert